MORE THAN ADVERTISING

What a great idea, to establish an own category to solve the world`s problems. Instead of wasting all the energy on scamp ads, produced only to win fame & prices, we could use our creativity and ideas to create something meaningful, something that helps to change the world.

Ideas like this one:

I was deeply impressed by droga5´s tap water project last year. There had been so many social campaigns before, but this was the first time that an ad agency created an idea that lived way beyond their media budget. Instead of a simple ad campaign for UNICEF, they invented an own brand & product. A product that reached 80 million + people, that raised 5,5 million dollar (June 2007) and provided 1,700.000 (and counting) days of clean water to children. An idea that will save millions of children lives.

Shouldn´t we use our talent to create ideas like that? Droga5 demonstrated that it is possible, and there are so many problems out there we can solve! So let´s start to think about more than advertising!

Dieser Artikel wurde am Sonntag, 15. Juni 2008 um 14:18 veröffentlicht und ist abgelegt unter VISION. Du kannst die Antworten zu diesem Artikel mit Hilfe des RSS 2.0 Feeds verfolgen. Du kannst eine Antwort hinterlassen oder einen Trackback von deiner Seite aus senden.