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Create change instead of ads!

Posted by Steffen Stäuber

Here is the proof! Advertising agencys can help to change the world. The Lead India Campaign for The Times Of India started out with a single front page ad and ended up as mass movement for political and social change.

An idea that moved an entire country, reached over 1 billion people and established a new generation of political leaders in India.

“The campaign was a call to arms to all Indians to do something to make India a better place, to stop complaining and make a difference.” said Nishad Ramachandran (Vice President and Group Creative Director, iContract Advertising)

We need ideas like that. Ideas that move people, ideas that are relevant and really make a difference. I hope to see more of them, and there will be if we start to create change instead of ads.

Watch the Cannes case here:

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Dieser Artikel wurde am Mittwoch, 18. Juni 2008 um 12:50 veröffentlicht und ist abgelegt unter INSPIRATION. Du kannst die Antworten zu diesem Artikel mit Hilfe des RSS 2.0 Feeds verfolgen. Du kannst eine Antwort hinterlassen oder einen Trackback von deiner Seite aus senden.

Eine Antwort zu “Create change instead of ads!”

  1. Nishad sagt:
    19. Juni 2008 um 07:22

    Thanks for quoting me ;-)

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