Augmented Reality – the future of advertising?
Posted by Steffen Stäuber
It´s called Augmented Reality and it is basically the combination of real-world and computer-generated data. This technology will change the way we interact with information completely.
I visited Y-Dreams, a very innovative company in Lisbon last year. They already have some really interesting Augmented Reality products for advertising in their portfolio . It was fascinating to see all this new possibilities when I walked around in their show room.
This is one of their projects they did during the world cup 2006:
It´s amazing to see how much fun people can have while they interacting with a piece of advertising. This technology can transform your ad from being disruptive to be an exciting and engaging experience.
That was actually the inspiration for the mini clubman “the other test-drive” project, we did in German cinemas.
Tags: augented reality, future, innovation, mobile marketing