Eat Real – Hellmann´s Urban Gardens Project
Posted by Steffen Stäuber
Together with Evergreen, a national not-for-profit organization that makes cities more livable, Hellmann’s is launching a Real Food Movement.
They install urban community gardens so that people have the opportunity to grow and harvest their own vegetables in plots close to home.
“Hellmann’s wants to inspire Canadians to ‘eat for real’ by providing them with the space to grow their own fresh produce,” said Sharon MacLeod, the brand-building director at Hellmann’s Unilever Canada Inc.
On their website you can create your own planting guide, get tips and tricks from experts and find all the necessary information needed to plant your own urban garden. In the forum users can exchange ideas, ask questions and discuss about gardening and fresh food.
This project reinforces Hellmann’s commitment to using real ingredients in their products and shows Canadians that shortening the distance from field to table isn’t as hard as it seems.
But most important is, that this project is relevant to the people. They offer usefully information and help a growing community of urban gardeners to get some attention for what they´re doing. And let´s see, perhaps this campaign could reach the tipping point and become a Real Food Movement. A movement sponsored by a brand.
Tags: campaign, Evergreen, hellmann´s, real food movement, urban gardening