Specialized – Innovate or Die
Posted by Steffen Stäuber
Innovate or Die – was the provocative title of Specialized open source campaign. The challenge was to invent a machine that transform pedaling energy into a new and useful purpose and inspire environmental change.
102 new pedal-powered machines entered the contest. The inventions were judged on creativity, design and the environmental impact.
Grand Prize Winner is the “Aqueduct” a pedal-powered vehicle that transports, filters and stores water for the developing world.
This contest was a great way for the brand to demonstrate the benefits of cycling, generate ideas for new projects and to get a lot of buzz and attention. Let´s see if they also produce and distribute these “Aqueduct” – bikes and help to bring this great idea to life.
