Best And Worst Of Social Network Marketing
Posted by Steffen Stäuber
To succeed with your brand in social media it needs more than just a microsite, you have to be prepared to participate. Recording to Jeremiah Owyang’s Forrester Report: Best And Worst Of Social Network Marketing, 2008 there are only a few campaigns this year that managed it.
To measure the success, they set up a scorecard which amplifies the real opportunities of social network and reviewed 16 firms from four industries. Sadly, out of this 16 only the BMW Series 1 received a passing grade.
The BMW Series 1 “What Drives You?”- campaign.
Facebook users were invited to choose from a library of outlines and color them in.
The success: more than 2700 entries and 2.554 Fans so far…
and if you take part, your friends hear about it in their News Feeds.
One good example how you can engage with your audience within a social network. Hope to see more campaigns like that. Let´s see what the rest of 2008 is up for.
UPDATE:
Just watched “Engagement Inside Social Networks Mark Kantor, Co-founder, Graffiti” – keynote at the CMS Summit – New York. He announced new results:
- 9000 + contest submissions
- 600,000 votes
and PR in NY Times, Cars.com, Adweek & Bloomberg
Not bad for a small Facebook campaign.
Tags: bmw, campaign, CMS Summit, facebook, social media