Wearing the Brand
Posted by Steffen Stäuber
Together with the Barbarian Group, an interactive advertising shop, CNN.com launched a promotional campaign for the Web site’s videos.
All video headlines in the middle of the CNN.com home page get a T-shirt icon and the users can buy the headlines-shirts online at the CNN´s shop.
Unfortunately their web editors censor inappropriate headlines and remove the icon. That’s why “Grizzly victim: ‘He’s eating my brain!’ or “Book slamming Bush puzzles White House” are not available.
But for all headlines that are not on the T-shirt list some users set up a Blog that records those that its authors feel were unjustly removed.
CNN.com’s shirt store, opened in April. Since they have recorded more than one million page views, suggesting a lot of curiosity.
A great buzz marketing tool for CNN.com video and for CNN as a brand.
Via Jaffe Juice
Tags: Barbarian Group, CNN Headline shirts, promotion, t-shirt
25. Januar 2011 um 22:12
I can’t wait to get my hands on this faptastic game. I can tell I’ll be getting insufficient rest until I defeat the game!!