Carling – The iPint
Posted by Steffen Stäuber
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Carling has launched a great new ad campaign. But instead of a 30 sec. spot, they created a free application that you can download to your IPhone. (Agency: Beattie McGuinness Bungay )
And it works: the Carling IPint is currently the most downloaded free application on the App Store and it’s even top ten in the USA. (and you can´t buy Carling Beer there)
This ad creates a lot of buzz because it´s really fun to show it around. For me the best example to date of mobile advertising!
Tags: Beattie McGuinness Bungay, beer ad, carling, innovation, iphone, iPint, mobile advertising