Pentax in Space
Posted by Steffen Stäuber
This beautiful picture is not taken by a NASA satellite or a space ship, it was taken by a normal Pentax k10d camera at over 104,000 ft. (you can find more pictures on flickr)
The camera was attached to a sounding balloon in a small box that primarily protects the camera on impact when it hit the ground.
It was a experiment by Oklahoma State University to measure cosmic radiation with a new sensor.
But what is far more interesting than that, it is probably the best advertising campaign for a digital camera I´ve ever seen.
I mean this is the best proof for the quality of the product and everybody is talking enthusiastically about the pictures, the camera and the brand throughout the web.
Like in the Pentax Forum.
“The results are a testament to the quality and ruggedness of the Pentax gear. The camera was exposed to the harshness of the space environment (essentially a vacuum, and below -60F temperatures) and it never missed a beat.”
Or this one:
I think this is incredible, and no doubt speaks volumes about the quality not just IQ of pentax cameras and lenses. I am truly impressed, and as mentioned by someone else I also don’t get that way too often. beautiful photos, just stunning. and to know they were taken with a pentax actually makes me very happy. I’m not a ‘fan boy’ but seeing photos like this really does cement my like, joy, and trust in pentax cameras for my true passion. thumbs up to you for all your hard work and willingness to share it with us.
This is great buzz for Pentax and it will definitely help to sell the camera. Because everybody who wants to buy one will search the web for test-results and postings from other users, and they will find these pictures and quotes that will help them to make their purchase decision.
These quotes are way more authentic and influencing than any magazine ad or any TV spot.
I hope that Pentax will sponsor this project and use the content for PR or advertising, because it`s really a great story to tell.
via WERBEBLOGGER
Tags: advertising, buzz, pentax, Pentax in Space, pictures, space