EA’s response to Youtube video
Posted by Steffen Stäuber
Just found this interesting post about EA´s latest Tiger Woods Spot on Jaffe Jucie.
Levinator25 a private gamer posted a video about a special Tiger Woods 08 feature, the “Jesus shot” on youtube.
Here is the video:
Now EA responded for the launch of Tiger Woods 09 directly to Levinator25 with their own viral video:
I think EA did a great job by reacting to UGC that way. The only problem is that it took them about 11 months to respond to Levinator25 and that´s way to long for a “real” dialogue.
Sure it takes some time to shoot such a spot with a testimonial like Tiger Woods and you need some marketing budget for it, but with everyday that passes you loose momentum and it doesn´t feel like a real response or a conversation for the youtube community. And to be a part of this conversation with your customers is an great asset for any brand and any product.
One of the biggest challenges will be to build new structures between the company, their product and the agency to enable a real dialogue so they can react quicker to what´s going on online and respond to it.
Tags: community, conversation, EA, game, Jesus, Levinator, Tiger Woods, tiger woods 08, UGC, viral, youtube