Content Marketing – Conversation is King
Posted by Steffen Stäuber
Content Marketing = Brand New Marketing?
A great presentation about Content Marketing. I love the quote from Cory Doctorow on slide 7:
“Content isn´t king. Conversation is king.
Content is just something o talk about.”
And I totally agree with it. I always wrote that “it´s all about good content” and “content is king” but it is more than that. It is really about these conversation you start with your content. Because it only start to spread when people start to talk about it. And with every blogpost, every comment and every link you will reach more people.
So beside putting money and energy in creating good content we also have to stimulate and manage these conversations online and become a vital part of it.
Tags: Brand, content marketing, conversation, Cory Doctrow, future, Marketing, presentation, summary