Street Performers promote new Oasis Album in the New York City Subway System.
Posted by Steffen Stäuber
It´s not easy for a big major label to promote a new Oasis album in the age of LastFm, Myspace and the Web.2.0. But it´s possible, and all you need to succeed is a good idea.
An idea like this one from BBH, New York. They took street musicians in the New York City subway system, thought them songs from the new album and shot a documentary. That´s the first way for the public to hear the songs from Oasis’ new record “Dig Out Your Soul.”
The musicians perform in subway station platforms across the city, including Grand Central, Times Square, Penn Station and Astor Place.
Oasis is also encouraging fans to film the street musicians themselves, and post the resulting content on a YouTube channel dedicated to the album launch. (great strategy!!!)
“This is a great example of new thinking applied to an album launch, a sort of backwards album release, where the music starts on the streets instead of ending up there,”
says Kevin Roddy, executive creative director at BBH New York.
And I totally agree with him. It´s a new way to launch a album and it shows that we can still reach the people if we start to think beyond classical advertising ideas.
VIA brandrepublic
Tags: advertising, advertising ideas, age, BBH, brandrepublic, Dig Out Your Soul, Kevin Roddy, myspace, new oasis album, new thinking, New York, New York City, new york city subway, oasis, Penn Station, release, station platforms, street musicians, street performers, Times Square, youtube
27. März 2011 um 14:55
[...] so many ways and places to create platforms from undergrounds and street performers to live events. Platforms can be used to strengthen audience behavior like wanting to watch and [...]