The Dark Knight ARG
Mittwoch, 03. September 2008
Just found this article on creativity-online.com – Gaming Gotham: The Minds Behind the Dark Knight ARG Speak
A ARG is an interactive game that uses the real world as a platform. But what makes it so interesting for advertising is that its a great way to involve your audience and let them be a vital part in your campaign.
“I think the real win for the way we worked with Warner Brothers is doing the push and pull between nontraditional and traditional marketing.”
For the Dark Knight ARG they used all marketing disciplines: Web 1.0 (websites, email), Web 2.0 (Google Maps, Interactive Media, Wiki, Blogs, Videos, Social Networking), SEO, SEM, Viral, ARG, eDM, SMS, Print, Outdoor, Product Placement, 3rd Part Partnership (on and offline), Experiential…
…even FlashMobs
A very nontraditional approach to generating buzz and a great way to build an instant fan base. And because of the different levels of engagement you really reach a broad range of people, from the “hardcore Batman fan” to the those who are only interested in the film.
