MORE THAN ADVERTISING

Lee Clow is not only the Global Director of TBWA Media Arts, he was also the guy who created the legendary Apple 1984 ad.

here it is:

He did some of the best campaigns back in the 80ies, and at that time advertising was all about TV commercials, radio spots or print ads. (The good old days, ha?)
That is the reason why it is even more encouraging for me to hear him talk, together with Alex Bogusky, who is one of the ad-revolutionary, about the fundamental changes in the industry.

He talks about the massive shift from a monologue to a dialogue and that advertising has to be a constant conversation and every piece we create has to interact with the audience.

“The Internet opened up a whole new world for us, a great time to be in this business…”

What an attitude! Instead to be frightened by all that weired stuff, he wants to explore the possibilities and create something exciting with it.

I wish there would be more people like Lee and Alex out there, because we need everybody to join this revolution and to stop wasting all our energy by fighting against it.

So watch this 28 min video and get inspired by these 2 guys and their work.

I needed a break today, so I decided to take one and use it to catch up with all the blogposts etc. I had missed, and watched this really cool Pixelated presentation from Chris Brogan. So if you have some spare time, lay back and have a look.

Diamond Shreddies – I already saw this case when I scrolled down the cannes lions winners site some time ago, but it didn´t seemed that interesting to me to blog about. (and I don´t understand why it had won?)
But anyway, a few days ago I stumbled into it on youtube and had a closer look.

What fascinated me about it, was not the case itself…

…they only did some standard integrated campaign stuff – with viral videos, a website, tv spots and print ads (uuuuuhhhh…boring).

No, the interesting thing were the reactions from the people to this campaign. A lot of people responded with their own video to comment on this piece of advertising.

Video comments like this one:

This video got 26.301 views and over 337 comments!!! And they all ask the same question.

“Are the people out there that dumb???”

But unfortunately this whole campaign is based on fooling consumers. I mean…ok…I work in advertising myself and I know that we always try to fool or let´s call it “to convince” people in some way or another but this Diamond Shreddie thing is going way too far!

Not all ad guys seem to agree with me (watch this post), but this campaign really scares me!

And even if the company sold some more cereals at the beginning I`m sure that this is not a good long term strategy! Because if someone makes fun of me, I will either ignore him or punch him right in the face.

And people will also do this with the brand. And all the negative buzz going on online will harm the brand more than they sold with this stupid campaign. (hopefully)

But this is only my opinion, and I would love to discuss about this campaign, do you think the people out there are all pricks?…so if you have an opinion, just leave a comment or write a mail.

Cheers

So I´m back again from the Golden Drum Awards in Portoroz. And it was a great trip, not only because we had won 2 x gold and 1 X silver after we pitched our ideas in front of the jury and the audience, but because we  met so many interesting people from agency´s all around the globe. I had some inspiring chats with them about what and how our industry is going to change.

And tomorrow I´ll be back with some new postings about these thoughts and ideas.

Have a good night.

Steffen

Just wanted to catch up reading my daily feeds and found this post on the The Six Pixels of Separation Blog.

A 100% free online conference:

The idea for this online video conference mash-up was inspired (or stolen) by Six Pixels of Separation friend, Bryan Eisenberg (co-author of Call To Action, Waiting For Your Cat To Bark? and Always Be Testing). On his GrokDotCom Blog, he created OnClick: The Online Marketing Virtual Conference Mashup. Eisenberg collected, gathered and aggregated some of the best presentations he’s uncovered online on the topic of Online Marketing, and then formatted the video viewing as if he were the conference organizer. It’s a full-day (literally) of amazing online video.

What a great idea! There are so many conferences out there and its absolutely impossible to go to all of them. (Or even only a few) – So this is good way to hear interesting speakers and keynotes at any time you want from any place you are.

The only difference is that you don´t run into interesting people around you.

So please have a look and join the conference.

Back from Amsterdam with a sketchbook filled with tons of things I want to blog about. Unfortunately this week was so busy that I didn´t have time for anything but work.

The reason for these long hours is, that we are shortlisted at the Golden Drum Award. And my colleague and I are flying to Slovenia on Sunday night to give two presentations about the projects we entered.

So, I´m looking forward to meet some interesting people there, and keep your fingers crossed for me that we come back with a price. – And as soon as I have time again I´ll write about all the stuff I saw at the picnic conference.

Cheers

Steffen