MORE THAN ADVERTISING

Lee Clow is not only the Global Director of TBWA Media Arts, he was also the guy who created the legendary Apple 1984 ad.

here it is:

He did some of the best campaigns back in the 80ies, and at that time advertising was all about TV commercials, radio spots or print ads. (The good old days, ha?)
That is the reason why it is even more encouraging for me to hear him talk, together with Alex Bogusky, who is one of the ad-revolutionary, about the fundamental changes in the industry.

He talks about the massive shift from a monologue to a dialogue and that advertising has to be a constant conversation and every piece we create has to interact with the audience.

“The Internet opened up a whole new world for us, a great time to be in this business…”

What an attitude! Instead to be frightened by all that weired stuff, he wants to explore the possibilities and create something exciting with it.

I wish there would be more people like Lee and Alex out there, because we need everybody to join this revolution and to stop wasting all our energy by fighting against it.

So watch this 28 min video and get inspired by these 2 guys and their work.

Tags: advertising, Alex Bogusky, Apple, apple 1984, audience, business, constant conversation, conversation, dialogue, energy, interact, Lee Clow, massive shift, monologue, possibilities, revolution, revolutionary, TBWA, world

Dieser Artikel wurde am Dienstag, 21. Oktober 2008 um 00:13 veröffentlicht und ist abgelegt unter INSPIRATION. Du kannst die Antworten zu diesem Artikel mit Hilfe des RSS 2.0 Feeds verfolgen. Du kannst eine Antwort hinterlassen oder einen Trackback von deiner Seite aus senden.