MORE THAN ADVERTISING

A few months ago I was asked if I want to be an guest lecturer at two university’s in Stuttgart and talk about the future of advertising and the work of our innovation unit COMLAB. We already coached some bachelor and master thesises but to present in front of 30 – 40 students was a great new challenge.
I believe that the university is the best place to work on new and revolutionary ideas. There is no CMO or CCO who tells you what to do, or that your idea doesn´t fit in the budget etc.

So the goal for the presentation was to set the students on fire. I want them to challenge the current marketing status quo and explore the new possibilities for their concepts and communication strategies. Instead of writing their papers and thesises about common themes they should pick an innovative one and search for new ways to connect with consumers.

The first presentation took place at the ESB Reutlingen. Prof. Dr. Gerd Nufer invited me to his marketing class. After some technical problems (my mac book doesn´t get along with a few beamers) we started the session. It was a good atmosphere and we had some interesting discussions and questions afterwards.

The second one was this Monday in Prof. Dr. Christina Vaih´s PR class at the MHMK in Stuttgart. And again, after the presentation we talked about the current changes in the industry and that something needs to be done.

I promised the students to put the presentation up on slideshare so that they could download it and use it for their work.

Here it is:

It was a great experience to work with these students, and I have to thank Prof. Dr. Gerd Nufer and Prof. Dr. Christina Vaih-Bauer for their kind invitation. We need more professors like them to educate a new generation of marketers and advertisers. A new generation who has the knowledge and the abilities to change the industry for the better.

And for all students out there who need some inspiration or help with their thesis’s or papers. Feel free to contact me or join our brand new MORE THAN ADVERTISING facebook group

So, let us start today and I promise you that together we will succeed!

VIVA LA REVOLUTION

Tags: Christina Vaih, comlab, communication strategies, ESB Reutlingen; mhmk Stuttgart, facebook, guest lecturer, idea, innovation, INSPIRATION, master thesises, more than advertising, presentation, Prof. Dr. Gerd Nufer, reutlingen, revolution, revolutionary, set on fire, SlideShare, steffen stäuber, students, university, viva la revolution facebook group

Dieser Artikel wurde am Donnerstag, 20. November 2008 um 00:32 veröffentlicht und ist abgelegt unter MY WORK. Du kannst die Antworten zu diesem Artikel mit Hilfe des RSS 2.0 Feeds verfolgen. Du kannst eine Antwort hinterlassen oder einen Trackback von deiner Seite aus senden.