Online Democracy
Posted by Steffen Stäuber
Last year Eve online was facing a scandal involving one of the game’s developers, who used his status to cheat. The other players were upset and recvolted.
But instead of doing some crisis pr bla bla bla they developed a strategy that solves the problem and rebuild trust between them and their customers. (wich is vital in this business)
They decided to give the actual players of EVE Online a voice and and invited more than 200,000 users to vote for nine representatives from around the world to convey their concerns and suggestions about the game to the company.
Then this elected group of nine players, have been brought to Iceland for two weeks of meetings and debate. Their decisions influenced the direction of the product.
I think this is a great example how a company can handel complaints. It needs a lot of courage to give your customers a voice, but it proofs that you really care about their concerns and that´s a good way to build strong realtionships with the people who buy your stuff.
Here is the link to the Washington Post article
Tags: article, business, company, courage, crisis pr, decisions, Democracy, direction, EVE Online, example, handel, Iceland, Influence, problem, realtionships, scandal, Washington, washington post