Social Media in China
Posted by Steffen Stäuber
Right now I´m doing my research to get a deeper understanding of how the chinese communicate. It´s so interesting to see how vital this social media landscape in China is. 253 million us the internet, over 107 million have a personal blog, that makes them the world leading country when it comes to online usage.
Here is a good summary and more intersting numbers:
Social media is alive and well in China, says CIC CEO Sam Flemming. CIC is the leading Internet word-of-mouth consulting firm in China.
They analyse all the chinese online buzz and distill the relevant data for their clients. A perfect source for rich consumer insights and better than any market research.
Here is the interview with Pop Tech:
Sam Flemming also writes an blog about social media which is absolutely worth reading. So eveybody who wants to understand this market, have a look.
Update: Just found this video podcast with a brief introducten of CIC:
Tags: buzz, CEO, China, CIC, consumer insights, deeper understanding, market, media landscape, Sam Flemming, SlideShare, social media, summary, understanding, word of mouth, worth reading
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Good to see people looking into China. Some up to date stats here: http://www.renmedia.co.uk/news/?id=21