IKEA: Embrace Change
Posted by Steffen Stäuber
This is an Ikea version of the Oval Office built in Union Station subway station in Washington DC. Together with severeal other brands, they kicked off an out-of-home ad campaign called “Embrace Change ’09″ that honors President-elect Barack Obama.
Ikea will also strap “furniture fit for a president” on top of vehicles to symbolize the incoming president and his family moving into their new home.
And on their website www.embracechange09.com you can furnish the Oval Office using a drop-and-drag click tool.
“We have never had an opportunity to do anything surrounding the message of change from a national standpoint,” said Ikea public relations manager Marty Marston.
I mean, this is not the most innovative idea from Ikea but still a good piece of advertsing.
via. Brandweek
Tags: Barack, barack obama, Brandweek, Embrace, embracechange, ikea, Marty Marston, Office, Oval, oval office, President-elect, subway, washington dc