Barack Obama: the first “Two-Way-President”
Posted by Steffen Stäuber
Obama’s continues using social technology to change the american politcs. His first step towards bringing the vision of running a cross-party campaign is the launch of Change.gov
, a portal for transparency and interaction. This page is not only to communicate, it is also to listen and interact. But what makes it so revolutionary is that this site gives voters a voice.
I will listen to you, especially when we disagree…and to those Americans whose support I have yet to earn, I may not have won your vote tonight, but I hear your voices. I need your help. And I will be your President, too. said Barack Obama
And to make sure that these voices can be heard Barack Obama’s online team has implemented a project called “Citizen´s Briefing Book” . An idea site, complete with voting and viewing of others’ ideas.
A great way to engage people in current politics even if the the topic is to decriminalize marijuana possession, which is right now the second most popular idea.
Here is a short report about Change.gov on cnn:
And here is what Brian Solis said:
“This isn’t just about broadcasting content through new channels or merely soliciting feedback, participating in popular networks or actively listening. It’s the ability to identify and internalize themes to precipitate change and earn support through action—not just words.”
I really hope that not only politicians understand the need to listen to the people and to give the them a voice. I hope brands will do the same too.
Via. TechCrunch
Tags: Barack, barack obama, brian solis, chagne.gov, feedback, interaction, new channels, party campaign, politcs, revolutionary, social technology, TechCrunch, technology, transparency, Two-Way, vote