MORE THAN ADVERTISING

With more than 150 million active users that spent together 3 billion minutes each day on the site, Facebook is not just a social network, it is a powerful media channel. (source)

And the big broadcasters have to re-evaluate how they operate in a world where content is available on the web.

CNN for example teamed up with Facebook, for a unique live-streaming event that integrated CNN.com’s video player with Facebook status updates, so users could update their statuses with up-to-the-second commentary.

“Live TV shifted from a passive to a social/interactive experience and underscored the power of the internet to deliver video programming to a massive number of users simultaneously.” says media analyst Rich Greenfield

And according to early data, as of 3:30 p.m. on Inauguration Day, CNN.com had generated more than 136 million page views, while CNN.com Live had served more than 21.3 million live video streams globally. via AdAge

But there are more good examples how to use the  “The Facebook Channel” to communicate.

One of them are Applications:
Over 14 million people interacted with Facebook Applications in August and the numbers are increasing.

A great example how to use applications for your marketing is “Kidnap!^SM” conceived by Rapp for Travel Channel.  It is part of a broader Travel Channel online loyalty program. The game challenges users to kidnap their friends to their favorite international hideout city using a variety of “methods” such as “Eight ball in the Sock” or “Faulty Human Slingshot.”  To escape from the hideout city and begin kidnapping their friends, kidnapped players must answer a trivia question related to that city.

In the 6 weeks after launch:

• 1,711,300 Kidnap Requests Sent
• 225,521 Monthly Active Users
• 23,034 Daily Active Users

Facebook and other social networks are offering so many new ways for us to engage with the people we want to talk with, we should definitely take these opportunities more serious and create own ideas and campaigns for them.

Tags: AdAge, application, facebook applications, Facebook Channel, Inauguration, interactive experience, Kidnap, kidnapping, live video streams, loyalty, loyalty program, media analyst, Rich Greenfield, social networks, the facebook channel, Travel Channel

Dieser Artikel wurde am Mittwoch, 21. Januar 2009 um 12:07 veröffentlicht und ist abgelegt unter INSPIRATION. Du kannst die Antworten zu diesem Artikel mit Hilfe des RSS 2.0 Feeds verfolgen. Du kannst eine Antwort hinterlassen oder einen Trackback von deiner Seite aus senden.