MORE THAN ADVERTISING

Twitter is a micro-blogging service that allows its users to send and read other users’ 140 character updates. It is also the third largest social network (behind Facebook and MySpace), and puts the number of users at roughly 6 million and the number of monthly visitors at 55 million.

Twitter had become a media channel on its own, not surprising that also some large businesses have discovered that this is an effective way of communicating with consumers. Companys such as Cisco Systems, Jet Blue, Sun Microsystems, IBM and Whole Foods Market already use Twitter to provide product or service information.

Dell even set up an Twitter marketing programm and offer their followers @DellOutlet some pretty exclusive deals.

“Beginning today, Dell will offer deals from the Dell Outlet exclusive to Twitter in the U.S. With over 11,000 followers, our team wanted to show their thanks to the Twitter world through these new deals which will continue each week.”

Here is a short interview with Stephanie Nelson about the programm:

Given the great response they have decided it seems to expand the program. Dell says Twitter has produced $1 million in revenue over the past year and a half through sale alerts.

Dell’s initiative proves how effective it is to use Twitter as a marketing tool and have a conversation with your market and make and mange connections with prospects, customers, bloggers and other influencers.

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Tags: cisco, Companys, conversation, Dell, DellOutlet, exclusive deals, followers, jet blue, Marketing, marketing on twitter, network, service, social media, Stephanie Nelson, sun microsystems, Twitter, whole foods market

Dieser Artikel wurde am Samstag, 21. Februar 2009 um 23:06 veröffentlicht und ist abgelegt unter INSPIRATION. Du kannst die Antworten zu diesem Artikel mit Hilfe des RSS 2.0 Feeds verfolgen. Du kannst eine Antwort hinterlassen oder einen Trackback von deiner Seite aus senden.