Just found this presentation on TBWAs Media Arts Blog. They put together all the interesting and inspiring statements about how brands should change. Have a look and then start to change something!
“The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,”…
“My basic premise is that the internet is not replacing advertising but shattering it, and all the king’s horses, all the king’s men, and all the creative talent of Madison Avenue cannot put it together again.”
Eric Clemons
, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania.
Why Advertising Is Failing On The Internet a brilliant article on TechCrunch about the fact traditional advertising simply cannot be carried over to the internet.
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Just found this presentation by John V Willshire on Paul Isakson´s Blog. I love the approach from PHD to ask: “What can we do for the people?“. I wish every company would think that way!
