Quote of the day – Eric Clemons
Posted by Steffen Stäuber
“The problem is not the medium, the problem is the message, and the fact that it is not trusted, not wanted, and not needed,”…
“My basic premise is that the internet is not replacing advertising but shattering it, and all the king’s horses, all the king’s men, and all the creative talent of Madison Avenue cannot put it together again.”
Eric Clemons
, Professor of Operations and Information Management at The Wharton School of the University of Pennsylvania.
Why Advertising Is Failing On The Internet a brilliant article on TechCrunch about the fact traditional advertising simply cannot be carried over to the internet.
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Tags: advertising, advertising revolution, brilliant article, Eric Clemons, Information, Madison Avenue, quote of the day, TechCrunch, traditional advertising, wharton school of the university of pennsylvania
29. Juni 2009 um 23:11
I think Clemons is definitely right about us not needing advertising online. Why would I look at an ad?
If I want to buy a camera, I will go to a camera review site where thousands of consumers/experts post ratings and commentary. That is far more trustworthy and useful than ad designed to persuade me.
I wrote an essay on this topic here:
http://www.whyweworry.com/blog/2009/06/29/why-advertising-will-fail-on-the-internet/