Kommentare zu: Quote of the day – Eric Clemons http://morethanadvertising.com/2009/03/23/quote-of-the-day-eric-clemons/ visions about the future of advertising Thu, 05 Jan 2012 07:19:25 +0000 hourly 1 http://wordpress.org/?v=3.0.3 Von: Clint http://morethanadvertising.com/2009/03/23/quote-of-the-day-eric-clemons/comment-page-1/#comment-5740 Clint Mon, 29 Jun 2009 21:11:25 +0000 http://morethanadvertising.com/?p=273#comment-5740 I think Clemons is definitely right about us not needing advertising online. Why would I look at an ad? If I want to buy a camera, I will go to a camera review site where thousands of consumers/experts post ratings and commentary. That is far more trustworthy and useful than ad designed to persuade me. I wrote an essay on this topic here: http://www.whyweworry.com/blog/2009/06/29/why-advertising-will-fail-on-the-internet/ I think Clemons is definitely right about us not needing advertising online. Why would I look at an ad?

If I want to buy a camera, I will go to a camera review site where thousands of consumers/experts post ratings and commentary. That is far more trustworthy and useful than ad designed to persuade me.

I wrote an essay on this topic here:
http://www.whyweworry.com/blog/2009/06/29/why-advertising-will-fail-on-the-internet/

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