Best Buy – Dream Support
Posted by Steffen Stäuber
From the past to the future Best Buy CMO Barry Judge tells the story of how Best Buy’s Marketing Capability talks (and listens) to its customers.
I really like their approach to help people to realize their “dreams”. Why? Because they focus on their customers instead of promoting themselves or their prices.
They also let them participate in their marketing decisions, for example they show unfinished ads and ask people for their opinions. For me the proof that even a huge retailers like Best Buy can participate in social media and join the conversation.
Let´s see if others like Media Markt or Saturn in Germany will get it too.
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Tags: Barry Judge, best buy, CMO, conversation, Marketing, marketing decisions, media markt, Saturn, social media