MORE THAN ADVERTISING

Social media is probably one of the most discussed topics in the last months. Everybody talks about how it is changing the advertising business and how difficult it is for companies and brands to participate.

But social media is much more than just a new tool for marketers, it can actually improve your business and turn your whole organization upside down.

A great example on how a company can adopt and embrace social media is Best Buy. The retailer is using it to create connections between their employees, and help them to collaborate and share their knowledge.

It works. The usage of these tools have an huge impact on the customer buying experience and sales plus the participation also motivates their staff.

Best Buy social media case study:

Best Buy CEO Brad Anderson in conversation with Peter Hirshberg at Google Zeitgeist from peter hirshberg on Vimeo.

Via: Socialmedia Today