Building Brand Love Through Social Media
Posted by Steffen Stäuber
Jolie O’Dell talks to Bob Nanna of Threadless on using social media to create a brand-lovin’ community.
Threadless is a fascinating company. Their whole business model is based on the thought of ‘community creation’ - people can submit their designs and vote for the ones they like best.
Social Media is build in their DNA, but the folks at Threadless have also proven that they understand how to use it, from CRM via Twitter to Facebook live video contests.
Another great example for embracing online enthusiasts are their ‘Twitter Tees by Threadless.‘ :
The media aspect of social offers some exciting opportunities for brands, but the potential of the social web can be significantly greater if the power of community is fully realised.
Via: Sebastian Garn, Nick Burcher & Read Write Web
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Tags: Add new tag, Bob Nanna, facebook, Nick Burcher, social media, Threadless, Twitter