MORE THAN ADVERTISING

Most of the time student ideas get lost somewhere in their portfolio. The Cannes Future Lions give them a chance to show their work to the world’s leading agencies.

The brief last year was pretty simple: “Shake-up the advertising world with an idea that would not have been possible five years ago.”

And with a great case students’ of Berghs School of Communication won. Their corporate partner has been Fortum, one of Sweden’s and Scandinavia’s largest energy companies.

“Our challenge was to make people see Fortum as not just another boring energy giant you’re reminded of only when your monthly bill arrives in the mail”, says aspiring Art Director Gustav Johansson.
“Our aim is to involve the customer in their own energy consumption in a creative manner.”

Gustav Johansson, Erik Högfeldt and Rasmus Keger created an amazing campaign around the basic idea to involve people into their energy consumption. You have to watch the case movie…

Congratulation guys and I hope more students will start to shake-up the advertising world! We desperately need it.