Ideas to shake-up the advertising world
Posted by Steffen Stäuber
Most of the time student ideas get lost somewhere in their portfolio. The Cannes Future Lions give them a chance to show their work to the world’s leading agencies.
The brief last year was pretty simple: “Shake-up the advertising world with an idea that would not have been possible five years ago.”
And with a great case students’ of Berghs School of Communication won. Their corporate partner has been Fortum, one of Sweden’s and Scandinavia’s largest energy companies.
“Our challenge was to make people see Fortum as not just another boring energy giant you’re reminded of only when your monthly bill arrives in the mail”, says aspiring Art Director Gustav Johansson.
“Our aim is to involve the customer in their own energy consumption in a creative manner.”
Gustav Johansson, Erik Högfeldt and Rasmus Keger created an amazing campaign around the basic idea to involve people into their energy consumption. You have to watch the case movie…
Congratulation guys and I hope more students will start to shake-up the advertising world! We desperately need it.
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17. September 2010 um 10:46
What an awesome idea! Sweat to reduce your energy bill!
THX for sharing that one!
06. Februar 2011 um 10:58
SPREAD THE WORD ABOUT THE DIRTIEST ECD IN ADVERTISING, ROBERT GAXIOLA:
http://www.cuntxposed.blogspot.com
01. Juni 2011 um 14:13
What a great idea! I have been saying this for a decade, make gyms make energy not swallow more. Would you believe that in Canada on a tv show where investors meet entrepreneurs one guy came and pitched this idea for gyms and they laughed at him and tossed him out. Yes, they did. Nobody supports environmental ideas like Canada does!